2016

 

UXUI

Product Design

-

Independent Project

PINGO

Pingo is your solo-traveling partner to regain a vanished art of “getting lost” in which demassify your standardized traveling experience. It is a compass with display, only indicates a distance and name of your destination previously pinned or being shared. The needle always point towards the destination so you feel secure while being encouraged to define your own memorable path.

 

Team Members

Tina Tsung  -  ID and UXUI Refinement

Suguru Ogata  -  UXUI

Rosalia Hosseinzadeh  -  Animation

 

MILLENNIALS LOVE HITTING THE ROAD SOLO

 

MILLENNIALS IN MOTION

 

200 million travelers are Millennials, and this demographic generates more than $180 billion in annual tourism revenue.

 

EXPECTING A SENSE OF ADVENTURE

 

More than 50% of Millennial travelers expect a sense of adventure while they travel by themselves.

 

 WHAT DO SOLO-TRAVELERS REALLY WANT?

 

FREEDOM

LESS PREP TIME

GLANCE-ABLE GUIDANCE

BEING LESS TOURISTY

THE GEM OF SOLO-TRAVELING IS...

 

The sense of getting lost during their journey brings the joy of unexpected positive surprises which make the trip more psychologically memorable and precious.

 

BUT THE PROBLEM IS...

 

Most of Millennials travel with smart phones with generalized traveling suggestions.

 

WHAT IF...

 

What if we can be freed from distracted, information-saturated times to discover what it means to travel authentically.

 

THE NEW SOLO-TRAVELING EXPERIENCE

 

our mission is to create a product/system that brings back this lost beauty of getting lost that was buried under advanced navigation system constantly in our hands.

 

CONCEPT DEVELOPMENT

 

 

CHALLENGE IN RESEARCH

 

During this project, we couldn’t have the opportunity and resource of following Millennial travelers while they are traveling overseas for field research. Instead, we gained the insights from phone interviewing expert solo travelers, and also observed foreign travelers who came to visit our city.

 

We interviewed 14 Millennial solo travelers in total, and 3 experts who have 5+ years solo traveling experience.

 

 

USER SCENARIO/ MOCK-UP TESTING

 

Through 4 rounds of user scenario development and mock-ups testing, we finalized the concept of Pingo, your solo traveling partner to regain a lost art of “getting lost” in which demassify your standardized traveling experience.

 

TARGET AUDIENCE PERSONA

 

THE PINGO SYSTEM

 

COMPASS

POCKET-SIZE TRAVEL PARTNER

 

The open guidance with glance-able interface allows users to set up the destination and document new finding locations during the trip quickly and explore more.

 

 

 

WEBSITE

PREFERENCE SETTING

 

The website is connected with the compass. Users preset their interested categories and places before the trip, and manage pins that created during the trip on the website.

 

 

 

 

HOW THE COMPASS WORKS?

 

The Pingo compass is enabling one-handed operation. It has three control buttons for browsing options, confirming actions, and pining locations.

 

BROWSING

Scrolling up or down the scroll button on the right side of the compass

 

CONFIRMING

Pressing down the confirm button on the top right of the compass

 

 

PINING

Pressing down the pin button on the top left of the compass

 

 

FLOWCHART

HOW THE SYSTEM WORKS?

 

The Pingo system has three major features for travelers to make a memorable journey: open guidance with short prep time, traveling by public transportation, and favorite location pining.

 

FEATURE 1

OPEN GUIDANCE WITH SHORT PREP TIME

 

  • Travelers browse their interested categories and places that they preset on the Pingo website.
  •  
  • The compass provides the direction and the distance to the destination where users selected. It allows the travelers define their own path to get to the place.
  •  
  • The system provides destination suggestions to the users based on their preference if they don't have many location options in their pin list.

 

FEATURE 2

TRAVELING BY PUBLIC TRANSPORTATION

  • The compass suggests users traveling by public transport when the destination is farther than a certain distance from the current location based on users' setting.
  • The compass provides the way to the public transport station and the ETA of the next bus/train, so travelers can keep their schedule on track.
  •  
  • The compass shows how many stops left towards to the destination and the information about the next stop when users on the bus/train.
    •  

FEATURE 3

 FAVORITE LOCATION PINING

 

  • The compass has a button on the top to pin travelers' favorite location any time during the trip in one step.
  •  
  • The pins will show up on the compass next time when users browse through the categories that the pins belong to.
  •  
  • These stored pins are shared on the Pingo platform to inspire other travelers, which builds an unique community that suits Millennials' social persona.
  •  

VALUES FOR USERS AND BUSINESS

 

USERS

 

BUSINESS

 

LESS VISUAL DESTRUCTION

 

The Pingo compass has a glance-able UI to reduce visual destruction, which gives opportunity to leave phone behind and to embrace the vacation.

 

 

PERSONALIZED VISITING PLACES

 

Instead of going to typical tourist attractions, users are able to preset categories and locations to visit in advance based on their preference, and browse quickly on the way.

 

 

OPEN TRAVEL GUIDANCE

 

Pingo provides the guidance for users to arrive at destinations safely, but not in forceful manner.

 

 

 

DATA OF USERS FOR ADS

 

The Data of travelers' preference and location will be able to help local business has a more efficient and personalized advertising delivery.

 

 

EMOTIONAL CONNECTION

 

Pingo brings back the sense of authentic travel experience that will connect users emotionally, so the product will not be affected by a rapid advancement of technology.

 

 

LOCAL BUSINESS THRIVING

 

The product encourages users to explore more during their trips, and reinforces the value of genuine traveling experience, which provides more business opportunities for local stores.

 

 

BUSINESS ROAD-MAP

 

SHORT-TERM

APPLICATION

 

To develop and refine the application. The first goal is to gain the primary users.

 

 

MIDDLE-TERM

COMPASS DEVICE

 

To develop the Pingo compass to provide the full user experience for travelers, and connect to users emotionally, which will increase the brand loyalty and attract new users.

 

 

 LONG-TERM

COMMUNITY PLATFORM

 

To create a digital platform for travelers to share their journeys and pins to other Pingo users. It makes  strong bonds in between all the users and builds up a Pingo travelers' community.

 

PROTOTYPE DEMO

 

DESIGN DETAILS

 

 

INTERFACE

 

To make the interface glance-able, the most important information is large and on the center with minimal color indication. The straightforward icon design ables users to know what category the icon stands for quickly.

 

 

HARDWARE

 

Inspired by the aesthetic of traditional compass, we kept the analog compass needle to indicate directions enhancing a sense of authenticity.

 

PINGO

 

Leave Your Guide books at Home

PROCESS

 

Copyright © 2018 Tina Tsung