U SOUND is a personal audio system design that reflects the spirit of Uniqlo's U Collection - Enlightening the everyday.
SIMPLE MADE BETTER
Uniqlo, a world known casual wear designer, manufacturer and retailer from Japan that makes apparel comes from the values of simplicity, quality and longevity.
What if Uniqlo corroborates with Spotify and develops a personal audio system, how would it be like?
U SOUND audio system, includes a blue-tooth speaker and an APP, is a modern elegance that lighten your daily life, and becomes the building blocks of your style.
Accessing the application on your phone, and login/sign up your account
Pairing the speaker and the app to play your music through U SOUND speaker
Choosing the song list on the phone, and playing it out loud on the speaker
VARIOUS STYLISH PRODUCT OPTIONS
Uniqlo provides well-performance products with various finishing options to customers, so users are able to enjoy the high quality products/service within their personal style.
Through U SOUND, users are able to express themselves by not only wearing the Uniqlo co-designed outfits, but also learning to the featured music, and immersed in the atmosphere that curated by Uniqlo.
With a comprehensive understanding of users in the entertainment and fashion field, Uniqlo is able to provide users with outfits and music recommendations that fit their taste better.
IMMERSE CUSTOMER EXPERIENCE
U SOUND extends the interaction between the users and the brand from the sense of sight and tactile to hearing. It increases customers' brand royalty, which allows Uniqlo to be an all-inclusive lifestyle brand to expand to the business.
Uniqlo cooperates with consumer electronics companies and music services can expand Uniqlo's customer base, and increase the growth of business.
DATA OF USERS FOR ADS
Through the data of users' purchasing records, Uniqlo has a comprehensive understanding of the customers, which helps business has a more efficient and personalized advertising delivery and media.
To cooperate with a music service and provide play-lists based on collection lines. The first goal is to extend the user experience.
To develop the application and provide a full personal audio system. This move creates new product categories to expand the business.
SMART HOME PRODUCT LINE
To create a Uniqlo smart home product line, which makes Uniqlo a comprehensive lifestyle brand and increases the brand loyalty.