values

Clever.
Impactful.
User-centered.

These principles are at the heart of my design approach, and I aim to infuse them into everything I create. My journey as a designer has always been driven by curiosity: Exploring ways to solve complex challenges with purposeful, innovative, and intuitive solutions.

I’m energized by collaboration, finding that the best outcomes come from working alongside diverse teams to craft experiences that truly make a difference. I thrive on thinking holistically, balancing the big picture with attention to detail, and creating systems that are not just functional, but scalable and meaningful.

journey

With over 8 years of experience in product design, I’ve worked across industries including technology, e-commerce, finance and more, crafting user-centered strategies, scalable design systems, and impactful digital experiences. I’ve collaborated with global brands at propelland and UNiD17 Design, contributed to future-focused innovations at Samsung, and guided selective clients as a freelance designer specializing in B2B and B2C products and websites. My journey as a designer is rooted in a multidisciplinary background in product design and life science, blending a scientific mindset with a design approach rooted in solid trained craftsmanship and strategic thinking.

Currently based in the SF Bay Area, I’m excited to transition into a full-time in-house role, where I can dive deeper into shaping meaningful, long-term design solutions that drive lasting impact.
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Freelance

Designer & Director

2017 - present
Los Angeles · San Francisco · Taipei
I’ve focused on creating B2C websites, B2B products, and scalable design systems for select clients, continually pushing the boundaries of innovation to enhance digital experiences and deliver meaningful solutions.
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propelland

Product / Interaction Designer

2020 - 2024
San Francisco, CA
I led user-centered digital strategies, modular design systems, and B2C and B2B platforms for global brands. In this fast-paced environment, I strengthened my skills in strategic design, systems thinking, inclusive design, and aligning business goals with impactful solutions.

Featured Clients

Adobe
Bank of the West
Boxlock
Brosnan Security
Coca-Cola
Converse
FHLBank San Francisco
Hewlett-Packard
Race Communications
Vitro Glass
Vuse Vapor
... and more
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Samsung Research America

UXUI & Visual Designer

2019
Mountain View, CA
I partnered closely with Samsung's R&D and innovation teams on forward-thinking projects that defined the company's future, including innovations showcased at CES. This role enhanced my expertise in cutting-edge design and technology integration, expanding my perspective on creating impactful, future-ready solutions.
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UNiD17 Design

Product Designer

2017 - 2021
Guangdong, China (Remote)
I collaborated with diverse startups and corporations to craft solutions enhancing everyday life; Whether for urban convenience or extreme outdoor activities, through seamless experiences across physical and digital touch points.
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WellDesign

Product Design Instructor

2017 - present
Beijing, China (Remote)
I extend this passion for thoughtful design by providing 1:1 guidance to students on their personal project theses, helping them develop unique, meaningful concepts.
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ArtCenter College of Design

B.S. in Product Design

Class of 2016
Pasadena, CA
I gained solid training in traditional product design, focusing on craftsmanship, hands-on practice, and applying design thinking to deliver pixel-perfect solutions aligned with realistic business strategies.
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Fu Jen Catholic University

B.S. in Life Science

Class of 2009
New Taipei City, Taiwan
Studying life science equipped me with a scientific mindset: keen observation, pattern recognition, hypothesis generation, and research planning, skills I now apply to design. This foundation deepened my awareness of the connection between people, nature, and the environment, inspiring me to create thoughtful and impactful solutions.

recognition

Dutch Design Week
2024
Radiant Embrace Lamp Design
iF Design Award
2023
Design Award: Website / Mobile App
Bank of the West – Digital Banking Experience
Indigo Design Award
2023
Silver Winner: UX, Interface & Navigation
Bronze Winner: Website Design
Bank of the West – Digital Banking Experience
Golden Pin Design Award
2019
Product Design Award: Wearable Tech
ATMOS – Mission One Dive Watch
International Design Excellence Awards
2017
Featured Finalist
Pingo Solo Traveling System Design
Red Dot Award
2015
Award Winner: Design Concept
Vans – EXPLORE Sustainable Ecosystem for 2025
The Dieline: CWWWR Awards
2015
3rd Place: Home, Garden, and Pets
Autozone Rebranding

strengths

design
Product Design
UXUI Design
Design Systems
Interaction Design
Business & Design Alignment
Strategic Leadership
System Thinking
Sustainable Design
Visual Design
Design Research
Visual Communication
User Testing... and More
Languages
English
Mandarin Chinese
Japanese
Taiwanese

life

Playful.
Relaxing.
Happiness :)

Outside of work, I find joy in nurturing my Monstera, experimenting in the kitchen with cherished family recipes and global cuisines, and exploring the great outdoors. Living near water and mountains fuels my love for nature, and I love screen-free moments spent walking, discovering new places, and embracing little joys along the way.

As a hardcore Pikmin Bloom player (Level 94) and a Google Maps Local Guide (Level 8), I’m always on the hunt for hidden gems to share with others. When I’m not exploring, you can find me laughing at dark-humor stand-up comedy. My taste in jokes can be as bold as my design!